According to a Wall Street Journal article in today's paper, authorities in Milan are thinking of putting regulations on the size of models who walk the fashion show catwalks. The controversy over this issue has been fueled lately by the growing size of the average person as well as the recent death of a model due to annerexia complications. Earlier this year, Madrid passed guidelines that said models should be at least 125 lbs.
The initiative is being headed by Giovanna Melandra,Italy's youth minister and Mario Boselli, head of the National Chamber for Italian Fashion. They plan to issue a 'national manifesto' before the fall faashion shows which take place in February there. There is no word yet on what the Milan manifesto would require. The article points out that while companies would not be obligated to follow the guidelines laid out, they could recieve penalties including being kicked off Milan's fashion show list.
Cosmopolitan magazine, here in the US, will begin enforcing a policy of not running advertisements with super-thin models this February. Kate White, editor in chief, was quoted in the article as saying, "We were looking at some of the illustrations for the magazine and I thought, 'We just have to put more meat on their bones.'" Models in the magazine must look like a size 6 or 8. (Which is still below the national average size - which is a size 12)
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